Todya's New York Times and Wall Street Journal carried advertisements for Ask.com with the heading, "The Algorithm Sees the Internet the Way Dmitry Sklyarov Sees a Poorly Encrypted DRM File." Maybe many of the papers' readers didn't get the reference, but it made my day.
The rest of the text heavy advert was laden with techno geek reference. Excellent! You can see a Web version of the advert at the Algorithm.com.
J.D. Abolins